Journal

We won ‘Best Use of Data and Insight’ at the International Content Marketing Awards 2023

Info

Date:
27 Nov 2023

Duration:
3 minutes

Topic:
News

Our work for CITB, Go Construct, has been awarded Gold at the International Content Marketing Awards 2023.

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It isn’t just about getting the data and insight – it’s about what you do with it, and we made some important changes in how Go Construct was engaging with its social audiences, and it had a big impact.

Chris Bosher Head of Strategy

“We’re so pleased to have this work recognised we pride ourselves on utilising real insight, and connecting with real people – and this work is a demonstration of that,” says Chris Bosher, Head of Strategy at Borne. “It isn’t just about getting the data and insight – it’s about what you do with it, and we made some important changes in how Go Construct was engaging with its social audiences, and it had a big impact.”

The Content Marketing Association (CMA) is an industry body that, each year in its international awards, recognises content is marketing from content creation right through to measurement.​

“We had entries pouring in from over 30 countries. Winning this award isn’t just great for your team—it’s a global triumph that comes with widespread acclaim and international recognition,” says Rob John, Managing Director, of the CMA.  

This year’s awards saw entries from over 30 countries.

What was the insight?

  1. The majority of new recruits to construction have a role model within the industry. In other words, relatable role models are key to generating interest.
  2. Young people are heavily influenced by their parents.

Find out what we did with it here