What’s in a name?
Services: Design, Branding, Digital
When we first met Tractor London they were starting a new chapter of their business. From their base in Clerkenwell Tractor provides an exceptional range of furniture to the interior design trade. But incredible organic growth and a growing range of products had meant they had simply outgrown their brand, and the next step meant starting from scratch.
And they had a new name – Workstories – and it felt right. And, frankly, that’s the most important thing.
So our job was to fill in the blanks – bring meaning to the name and purpose to the brand, an integrated identity that allowed them to tell the stories of their diverse product range, and spark the imagination of their designer audience.
Spaces that work.
We started with what Workstories needed to mean. These days we commonly associate individual success stories with business achievement – think Google, Apple or Facebook – and we talk about businesses in terms of ‘chapters’ and ‘journeys’. But story without performance is just bullshit. And in the absurd era of ping pong tables, office beanbags and dress-down-fridays, we knew that professional spaces have to actually work, as well as facilitate new business stories.
And so the visual identity took all of the positives from ‘story’ – the personality, the humanity, the possibility and editorial style- but stayed rooted in ‘work’ with a clean, efficient, minimal sense of precision. And the tagline distilled that positioning – to create space that work, for wherever your story is taking you.