People

Carole’s spent two decades in the creative industry. Starting in an apprenticeship at a local agency she worked her way up into client services, looking after accounts such as Barclays and Aviva to finally running her own department at FoxMurphy. As Founder and Managing Director of Borne, Carole has led and delivered countless projects for a huge variety of national and international clients. Always adaptable, fiercely loyal and caring for both staff and clients, Carole is passionate about creativity and fosters an environment where it can flourish.

Holly joined Borne from M&C Saatchi, working across Macleans, Ribena, Direct Line and Daily Mail. She brings her considerable experience in brand building, marketing and comms to bear as a senior partner for our clients, as well as acting as a first port of call for new relationships and overseeing our Client Services team.

With a 25-year career working in marketing, Peter brings a wealth of experience to Borne. After working client-side as Marketing Director of Virgin Money first, he co-founded Foolproof, which grew to become one of the UK’s leading Product and Service Design agencies. Peter now spends his time as an Advisor and Non-Executive Director to a small number of businesses and chairs the board here at Borne.

Emilie is our guardian angel, responsible for agency culture and the wellbeing of our team. She has been with Borne from day one (or at least day two or three), joining the agency in 2012 having started her career client side at the NHS and RAC.

Paul joined us from Fresh Britain where he was their Creative Director, following his time at branding agency Steve Edge. With over 15 years of experience, he has worked across many sectors and for many clients; whether near or far, big or small, new or established. At Borne, Paul oversees our creative and enjoys nothing more than bringing brands to life.

Over the last decade, Fay has moved across both creative and account management roles both in-house and now agency-side with Borne. She cut her marketing teeth at NUA for eight years, but has also managed festivals and art initiatives including the historic Norfolk and Norwich Festival, been a copywriter and editor for organisations like the Collection Gallery – and was an assistant director for Babycow on Alan Partridge. Ah Ha.

Joe started out with print experts Page Bros as a commercial and customer services executive, managing traditional print projects and assisting in the production of personalised products for various clients including Norwich City Football Club. At Borne Joe brings his rigour and attention to detail to bear across all channels – but still loves a print job now and then.

Julia graduated from the ESC Troyes business school in her native France before moving to London to join adland. She started media-side, first as a Planner/Buyer at MediaCom, before moving to Carat to manage clients including Tesco Bank, Eurostar, Philips and Sky. She joins Borne from in-housing pioneer The&Partnership, having spent four years at Toyota before leaving the city and discovering the countryside during the pandemic.

With over 15 years of experience at some of London’s top advertising agencies—including Publicis, JWT, HAVAS, BBH, and VCCP—Joshua has collaborated with many of the world’s most renowned national and global brands across diverse sectors. Alongside his agency career, he cultivated a successful side venture, partnering with SMEs to develop compelling brand identities and campaigns. Joshua firmly believes that great strategy, whether for large corporations or small businesses, is rooted in actionable insight.

Julia’s background is fashion. Before joining the team she was in-house at ASOS and freelance for Selfridges, working as a creative and art director on major campaigns – but her book includes work for Chanel, Estée Lauder, Clinique, Rimmel, Benefit, Matches Fashion, Citröen and Philips.

Originally from Norwich, Christian returned to the fine city to join Borne after a healthy stint in London. From global names to independent startups, he has helped shape brands across many touch points and brings together expertise in identity, web, motion, print, and 3D. As the lines between physical and digital continue to blur, Christian — ever curious — explores the intersection of branding, technology, and storytelling.