Selling Life in the New Norwich.

Broadland Housing Canary Quay
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Canary Quay

Broadland Housing is one of the largest housing associations in the East of England – and by the same token one of the largest housing developers. Their latest development is a highly unusual blend of private buyer and public tenant homes – Canary Quay.

Traditional property communications use ‘luxury’, ‘timelessness’, and ‘sophistication’ to evoke a sense of the aspirational to buyers and investors – but this is hardly appropriate for social housing. We didn’t want any aspect of the positioning to feel alienating for the families who would eventually live there as part of a supported living scheme.

We also wanted a way of describing every aspect that sets Canary Quay apart – an inclusive, independent, authentic new community, that hints at a highly investible up-and-coming city.

And so life in the New Norwich was born.

New Norwich is a way of describing every aspect of Canary Quay that sets it apart –  to culminate in the building of an accessible, independent, authentic new community.

New Norwich is a new generation, a new culture, and a new community.

New Norwich is a new location, a new centre of regeneration, a new district of an old city.

New Norwich is sustainable building, green communal spaces and life on the river.

New Norwich is independent businesses, creative culture, making and craft.

This one platform is now driving every aspect of the way we bring the development to life –  a message that every stakeholder at Broadland Housing can be proud of.

This one platform is now driving every aspect of the way we bring the development to life –  a message that every stakeholder at Broadland Housing can be proud of.