Selling Life in the New Norwich.
c30k visits to the site to date
Broadland Housing is one of the largest housing associations in the East of England – and by the same token one of the largest housing developers. Their latest development is a relatively unusual blend of private buyer and public tenant homes – Canary Quay.
We worked with the team at Canary Quay to create the brand identity, marketing assets, and social media approach to finding and converting prospects – and central to that ecosystem has been the website we designed and built.
The site itself started simply as a modern, high quality brochure site. We blended the distinctive graphic elements of the visual identity with immersive mixed-reality CGIs and drone footage to create a sense of the location and scale of the development
In response to the pandemic we rapidly developed a virtual tours portal to enable prospects to ‘visit’ show apartments without leaving home. We used Matterport to bring to life a full 360˚ experience, that users can navigate around in their own time.
Once the first phase was complete and residents had moved in, we were able to open a ‘Meet The Residents’ section of the site, for prospects to hear authentic testimonial from buyers just like them. This not only supported conversion by bringing more emotive content to the site, but also gave another set of assets and a destination for paid social activity.