Global investment in AI technologies surpassed $500 billion in 2024, growing by over 20% from 2023, as companies across industries embraced AI-driven solutions.
AI is a big deal, and there’s little dispute about that. As a general technology, its advent will impact every area of life over time, in the same way that electricity, internal combustion or the internet has changed the way we live.
But despite the huge amount of investment businesses are making to embrace AI-driven solutions, there are many challenges to overcome. One of these hurdles is the fact that generic products aren’t trained on your business data, which means it doesn’t know your industry, your business. It doesn’t have the knowledge held within your workforce.
That’s why Ragu exists, and it has two core offerings:
Custom AI tools
It works with businesses to ‘orchestrate’ all of the unstructured data they hold, and use an underlying technology called RAG. It allows generative AI models to process that information, and you can build custom tools designed for you and your business.
AI consultancy
RAGU doesn’t just support you in building a custom tool – they help you identify which areas of your business can benefit from AI technology: they work as consultants to surface where AI can have the greatest impact on your people, and help you to develop transformational ideas for your business.
We were tasked with positioning Ragu, uncovering its story and developing a brand platform and identity for this fast-rising startup, as it talked to investors and recruited a new generation of clients into the platform.