Lifting the Lid on a Best-Kept Secret.
c100k organic views on Twitter alone.
Welcome to Norwich
The first question every student asks when they find the University of East Anglia at a UCAS fair is, “Where is Norwich?” As a city it is largely unknown throughout the UK, let alone internationally.
And yet the reality of the city represents an incredible asset in convincing young people to study at UEA.
Our opportunity was to reveal the hidden truth in a way that felt compelling and relevant to the audience – and in a way that the city itself recognised and got behind.
We clocked nearly 100k organic views on Twitter alone thanks to adoption by local influencers, delivering above benchmark engagement through paid, as a new generation of students were exposed to a best kept secret city.