We’ve joined the IPA as its first creative agency in the East of England


13 Nov 2023

6 minutes


Borne is the first creative agency in the East of England to be elected into Institute of Practitioners in Advertising (IPA) membership. But what does this mean for us, and our clients?

“Joining the IPA marks a huge point for us on the journey of our agency,” says our founder, Carole Osborne. “So many of the team owe a huge amount to the IPA, particularly through training throughout their careers – and we’re consistently drawing on IPA insights when engaging with clients on effectiveness and the role of creativity.”

What does this mean for our clients?

  1. Signifier of professionalism
    Election to the IPA is an endorsement of professionalism, and it represents many of the UK’s most successful agencies from across the spectrum of marketing disciplines.
  2. Access to insights
    We now have access to insights drawn from IPA’s dedicated data and insights team, EffWorks. It provides resources and tools to realise the potential of truly accountable and effective marketing.
  3. Continued professional development
    Through the IPA, we will continue to invest in the continued qualification of the Borne team through the IPA Continuous Professional Development Programme – not just keeping careers on track, but helping them flourish. The courses and qualifications make them better at their jobs and can enable staff to qualify as Accredited MIPAs.


Want to hear more reasons to choose an IPA member agency? Here are 10 reasons why.

The membership is a marker of Borne’s continued dedication to world-class content and practice – but won’t change the brands we’re working with.

“We’re proud to partner with good companies of every shape and size, making work that real people notice and that works in the real world – whether that means launching integrated campaigns for Suffolk’s finest brewery, or rebranding a building society that has served a community for generations,” says Carole. “We could be shining a light on loneliness during Mental Health Awareness Week, or getting teens to wash their hands during the pandemic; launching the world’s most radical art museum, or making the case for girl’s only education. Whatever the work, we want to continue creating the best work possible.”

Borne was one of three new agencies elected. “They will be excellent additions to our membership and we are looking forward to working with them and building long-term, mutually beneficial relationships,” says Tom Mott, Director of Membership, IPA.


We’re proud to partner with good companies of every shape and size, making work that real people notice and that works in the real world.

Carole Osborne Founder

About the IPA 

The Institute of Practitioners in Advertising, incorporated by a Royal Charter, is the trade body and professional institute for agencies and individuals working in the UK’s advertising, media and marketing communications industry.

It is the world’s most influential professional body. They’ve been the founding member of eleven Joint Industry Committees (JICs) set up to track the performance of advertising. These include BARB (Broadcasters’ Audience Research Board) and more recently, PAMCo (Publishers’ Audience Measurement Company). They were also founder members of The Advertising Association (1924) and The Committee of Advertising Practice (1961). They continue to lead these initiatives today.

Find out more about IPA membership