Formerly Global Design Director at The&Partnership, Darrel fills a new position within Borne’s team – marking a strategic shift for the creative agency.
Darrel joins us with over 16 years’ experience with global agencies and brands, including Lexus, Toyota, Aon, with award-winning work with The Post Office and Siemens.
He was most recently with Design Bridge and Partners working with the gaming and tech team on brands including Intel, ESL and Faceit. This followed his time as Global Design Director with The&Partnership and Partners, where he led work with clients including Aon and TalkTalk.
Darrel’s appointment comes as part of a wider market opportunity we’re seeing. To be a creative agency that offers high-end design studio branding credentials alongside a talented and experienced strategy team with advertising creds, who’re able to really get under the skin of client briefs and work with visibility across these two key areas
The appointment at Borne marks an important shift in the agency’s direction. “Darrel’s appointment comes as part of a wider market opportunity we’re seeing,” says Carole Osborne, founder of Borne. “To be a creative agency that offers high-end design studio branding credentials alongside a talented and experienced strategy team with advertising creds, who’re able to really get under the skin of client briefs and work with visibility across these two key areas.”
Darrel – who’s held senior positions with leading design agencies R/GA, Jones Knoles Ritchie, Landor & Fitch and Coley Porter Bell – has won awards including a Red Dot and Transform awards for his work, including ‘Best Visual Identity (Silver) and ‘Best use of Typography’ for the Post Office rebrand, and BP.
“Great work comes from working with empathy – for customers, and for where a business is at in its journey – and with Borne, we’re pairing that with experience to deliver real-world effectiveness,” says Darrel. “I’m excited to be joining such a talented team at this pivotal time. Watch this space.”
Quickfire questions with Darrel
Which project are you the proud of and why?
Before joining Borne I would’ve said The Post Office rebrand whilst at Coley Porter Bell and all my work at R/GA – those years were magic. But since coming to Borne, there are lots of top-secret projects going on in the background that I can’t talk about… yet!
What made you join Borne?
The talent leading the agency is elite – I’d happily go up against the best and biggest talent with them by my side.
What career advice would you give your younger self?
If I was talking to the younger me I would say find amazing mentors, it’s the only way to get better. Relationships are everything internal and external.